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Presenting Evidence (wip)

Introduction

This article explains how vbriefings.org handles citations and source attribution in its briefings. The aim is to maintain a high standard of rigor while keeping the writing clear and accessible for readers who use these briefs for exploration and advocacy.

Every substantive factual claim that is not trivial or universally known should be traceable to a specific source. How that source appears—in a footnote only, named in the text, or mentioned parenthetically—depends on how important the source’s identity is for understanding, trust, and later conversations about the brief.

At a minimum, writers should assume that readers may ask: How do you know that? Who says so? How strong is the evidence?

When a Citation Is Required

A source citation is required for any empirical or specific factual statement that a reasonable reader would not simply “know” or easily infer. This includes:

  • Numerical estimates, survey results, and trends over time
  • Specific dates, events, and policy details
  • Technical definitions, specialized concepts, and non-obvious historical or philosophical claims
  • Any claim likely to be contested, politically sensitive, or used directly in advocacy
  • Any material derived from a discrete external work—such as a report, article, dataset, court case, or book—even when paraphrased
  • Any direct quotation, close paraphrase, or summary of another author’s argument

In short, if a reader could reasonably ask “How do you know that?”, “Who says so?”, or “How strong is the evidence?”, the statement should have a citation.

Some statements do not need citations. These include:

  • Highly stable, widely known facts
  • Basic explanatory sentences that are synthesized from standard knowledge.
  • Statements that explain your interpretation or express a moral view usually do not need citations. However, if they include specific factual claims, those parts must still be supported with sources.
  • Statements that follow directly from reasoning, without introducing new factual claims.

Over-citing obvious or purely normative points harms readability without adding meaningful rigor. The default should be to cite anything specific, empirical, or potentially contentious.

Source Presentation Styles

Sources for claims can be presented in different ways depending on their role in the sentence, how visible they need to be to the reader, and whether the reader is likely to need to mention the source in conversation. A superscripted footnote alone may be enough when the source is simply there for verification. But when the identity of the source adds credibility, context, or persuasive force, it should be named directly—either at the start of the sentence or in parentheses. The choice is not about the quality of the evidence, but about how prominently the source needs to appear in the writing.

Practical Decision Process for Writers

For each factual statement, ask:

  1. Does this claim need a citation? If it is non-obvious, empirical, or potentially contested, cite it.
  2. Does the reader need to see the source name? If the source’s identity affects credibility or interpretation, include it inline.
  3. If inline, should it be front-loaded or parenthetical?
    • Front-load when authority or perspective is central
    • Use parentheses when the source is helpful but secondary

Front-Loaded Inline Attribution

When the identity of the source affects how the reader evaluates a claim, it should be named directly in the sentence, typically at the beginning.

Use front-loaded attribution when:

  • The authority, perspective, or reputation of the source is central to interpretation
  • The claim is likely to be reused in advocacy or discussion
  • Multiple actors disagree, and it is important to clarify whose view is being presented
  • The methodology behind the claim matters, and naming the source signals how the estimate was produced
  • “Who says it” is part of the persuasive force

Parenthetical Mention

A middle option between a bare superscript and front-loaded attribution is to include the source in parentheses at the end of the sentence.

Use parenthetical attribution when:

  • You want readers to see the source name without making it the main focus of the sentence
  • The source’s identity has some importance but is not as central as in front-loaded cases
  • The statement is short and self-contained
  • You want a lighter rhetorical touch than “According to…” while maintaining transparency
  • Parenthetical mentions should still be tied to a footnote containing full bibliographic information.

Superscript-Only Citations (No Inline Mention )

In many cases, a citation is needed, but the identity of the source is not important to the reader’s interpretation. In these cases, provide a superscripted note without naming the source in the sentence.

Use a bare superscript/footnote when:

  • The statement is factual but low-stakes (unlikely to be challenged, reused in advocacy, or materially affect the argument)
  • The source identity does not meaningfully change how a reasonable reader interprets the claim
  • The purpose of the citation is verification rather than persuasion
  • Naming the source inline would disrupt the flow more than it would help

Citation Style and Formatting.

Use Chicago hybrid

tbd

Link Format: Link Rot Avoidance

To ensure long-term reliability and evidentiary integrity, all footnotes must follow consistent rules for link selection and archiving. These rules prioritize preserving both accessibility and the state of the content at the time it was consulted.


Core Principle

Footnotes should allow a reader to access the source reliably in the future and verify what the source said at the time it was used.


Required: Access Date

All footnotes must include an accessed date. This date should reflect when the source was actually reviewed and should be formatted according to Chicago style (e.g., Accessed April 12, 2024).


Link Selection Rules

Apply the following rules in order:


1. If a DOI is available (scholarly sources)

If a Digital Object Identifier (DOI) is available, use the DOI link. DOI links are considered the most stable and authoritative version of a source and should be preferred over all other link types. Do not include an archive link when a DOI is present.


2. If the source is a YouTube video

If the source is hosted on YouTube, use the original video URL. Do not use Wayback Machine links for YouTube content, as archived versions are often incomplete or unplayable. When appropriate, include identifying details such as the channel name, video title, and timestamp.


3. For all other web pages

For all other web-based sources, include both the original URL and a Wayback Machine archive link. The archive should be selected based on proximity to the accessed date, with preference given to snapshots from the same day when available. This ensures that the cited version reflects the content as it existed when consulted, protecting against both link rot and content changes over time.


4. If no archive exists

If no archive is available, attempt to create one using the Internet Archive Wayback Machine. Once created, use the archived link that corresponds most closely to the accessed date.


5. If archiving fails

If an archive cannot be created, use the original URL and proceed. Do not delay publication in order to obtain an archive. The accessed date still provides important context about when the source was consulted.


Additional Guidelines

Archive links should follow the standard Wayback format (https://web.archive.org/web/{timestamp}/{original-url}), which preserves the original URL within the archived link. When multiple snapshots are available, select one that both loads correctly and reflects the intended content, prioritizing completeness and then proximity to the accessed date.


Summary

Use DOI links when available. Use original links for YouTube. For all other web pages, include both the original and an archive link selected as close as possible to the accessed date. Attempt to create an archive when none exists, and if unsuccessful, use the original link. Always include an accessed date.

Source Quality and Selection

Not all sources carry equal evidentiary weight. When multiple sources are available, writers should prefer those that are more reliable, transparent, and methodologically sound.

Preferred sources (in general order):

  • Peer-reviewed research, especially systematic reviews and meta-analyses
  • Official statistics (government agencies, intergovernmental organizations)
  • Primary sources (original datasets, court rulings, direct documents)
  • Reputable institutional reports with clear methodology
  • High-quality journalism with editorial standards

Use with caution:

  • Opinion pieces or editorials (unless cited as opinion)
  • Advocacy materials with unclear methodology
  • Secondary summaries that do not clearly link to underlying data

Avoid when possible:

  • Unsourced claims
  • Aggregated or recycled content without verification

When using weaker or contested sources, this should be made clear in the text.

Representing Disagreement and Uncertainty

When credible sources disagree or estimates vary significantly, writers should avoid presenting a single figure as settled fact.

Instead:

  • Attribute claims clearly
  • Use ranges where appropriate
  • Briefly signal uncertainty when it affects interpretation

The goal is to maintain credibility while accurately reflecting the state of knowledge.

Quotation and Paraphrase Integrity

  • Direct quotations must be exact and enclosed in quotation marks
  • Paraphrases must faithfully represent the original meaning
  • Selective quoting that alters the original intent should be avoided

A source should reasonably recognize its position in how it is represented.

Primary vs. Secondary Sources

Whenever possible, cite primary sources (original studies, reports, datasets).

Secondary sources may be used when:

  • The primary source is inaccessible or highly technical
  • The secondary source accurately represents the primary findings

Where feasible, citing the underlying primary source is preferred.

Date Sensitivity and Updating

Writers should consider whether a claim is time-sensitive.

  • Use the most recent reliable data available
  • Include dates when recency affects interpretation
  • Avoid presenting outdated information as current

Briefings should be periodically reviewed and updated where necessary.

Reuse and Consistency Across Briefings

When the same claim appears across multiple briefings:

  • Use consistent sources where appropriate
  • Maintain consistent phrasing unless adaptation is needed
  • Ensure updates are reflected across all relevant content